She is responsible for driving the development of the firm’s marketing plans which includes digital strategy, brand management, and the implementation of external programming to help increase audience engagement.
Kassey began her career in the legal industry in 2011 as a member of the marketing team for a mid-size Toronto law firm.
Here, she learned the fundamentals of legal marketing, contributed to the growth of the team’s project portfolio and acted as an advisor for lawyers looking to use events as a business development tool. In 2021, Kassey transitioned to a national law firm where she championed the planning and execution of the firm’s internal and external Ontario-based events.
Kassey holds a Communications degree from McMaster University and a certificate in Advertising Management from Sheridan College.
